I have been doing a lot of studying up Search Engine Optimization and Web Marketing in general. I just have so much time in my hands and those 2 just happened to be both challenging and not too involving to do. Because of this, a friend of mine forwarded a link to me about Fox delisting from Google and exclusively index with Bing. I then did a little bit of reading trying to find out more about the impact of this and other related stories such as the rumor that Google is going to make pageload speed a factor to ranking.
One of the articles that I found interesting, from a different perspective anyway, is from Marc Cuban on his blog. Here is a quote from the article:
Or they can target to pay sites about mesothelioma and other diseases that ambulance chasers covet and pay huge dollars per click through, or other high paying PPC searches. The advertisers for these categories go where they can get the most clicks. It wont change marketshare, but it could change how the battle between Googe and Bing is fought. If they can win enough categories, all of the sudden they have some bragging rights that set a platform for people to question googles positioning.
It just reminded me of what a friend of mine used to call "guerrilla marketing techniques" and a line from one of my favorite movies, Enemy of the State "In guerrilla warfare you use your weaknesses as your strengths; they are big and you are small; you are fast and they are slow" something to that effect.
1 week ago
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